What is a Brand?
BrandWorxx partook ISO-committee to standardize brand valuation (ISO 10668). The standard defines brand as an intangible asset intended...
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Insights & thoughts
Business value chain.
Every vital market’s future and competitiveness is challenged by increasing global competition, accelerating digital change and...
Brands in private equity
Target screening and Brand Due Diligence To better understand where to invest and which brands to acquire, we help Private Equity...
Brands in M&As
We are now bringing a new concept to the market, called Brand Due Diligence. This concept integrates brand into the entire acquisition...
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